Link was founded by a team of experts from across the public health, regulatory, and technology sectors merging into a consortium of industry experts. We didn't start in a lab, we started by witnessing systemic digital failures.
We saw healthcare professionals, the backbone of our socities wellbeing, drowning in spreadsheets, overwhelmed by fragmented paperwork, and tethered to "the record today" of healthcare systems. Current legacy platforms were designed for current and reactive medical episodes, not the nuanced, long-term journey of evolving better wellbeing and longevity.
We founded Link to bridge that gap.
The Market today in competition terms is vast, yet it suffers from a chronic lack of specialized innovation.
The "Fragmented" Problem: Most EPRs treat a multifactored care planning as a complex version of a hospital ward. They miss the psychosocial, behavioral, and long-term clinical trends vital to quality of life today
The Data Black Hole: Families are often left in the dark, and providers struggle to prove "service success" because their data is trapped in static notes and silos
The Human Cost: This inefficiency leads directly to staff burnout and a reactive "crisis-management" culture
What Good Looks Like:
Predictive, Not Reactive: Good care identifies a risk of a fall or a cognitive decline weeks before it happens, using AI to spot micro-trends in behavior and biology
Transparency as a Right: Good care means a daughter can log in and see not just that her mother was fed, but the moments of joy, the life-story engagement, and the clinical progress in real-time
Ending the "Screen Barrier": Good technology stays out of the way. Through PPE-friendly voice and gesture controls, we return the provider's focus to the client, ending the era of "heads-down" charting
Genomic Empowerment: Good care uses every tool available, including DNA-informed prescribing, to ensure medications are personalized, safe and effective
Our background is in leading high-stakes regulatory digital transformation, meaning we don't just hand you a login. We partner with our Clinical, Commercial and Integration Partners to:
Navigate the transition from paper to predictive AI
Audit and optimize clinical workflows to eliminate staff burnout
Ensure full alignment with the EU AI Act, GDPR Act and local standards from Day 1